Science magazine looks at the mass migration of academics to Mastodon.

Screenshot of article text: Even so, online migrations tend to be gradual, Fiesler says. In one of her research projects, a participant described it as akin to “watching a shopping mall go slowly out of business.” But the speed at which academics are flocking to Mastodon has surprised her. “Things are changing faster than I thought even a week ago,” Fiesler says. McCaughrean agrees. “I’m seeing institutions now joining [Mastodon], observatories, institutes,” he says. For now, many people will keep a dual presence, Fiesler says—there are already programs that can automatically post on both platforms. For a mass exodus to happen, “there has to be both a compelling reason to leave, and an immediate viable alternative option,” she says.